About the Company
We at YarnYAY! believe in the “rising tide” philosophy of working together with other fiber-loving (and whenever possible, indie) businesses, to help us all thrive.
Our mission is to introduce our subscribers to appetizer portions of gorgeous yarns and on-trend, totally doable projects (we love little wins like FOs!) Once makers fall in love with the yarns from our boxes, we encourage them to support their local yarn shops by buying more of it from them.
YarnYAY! is more than a subscription box company, though. It’s an experience based in large part on community, which we try to nurture virtually almost every day. Subscribers can interact with Vickie, the team, and each other as much or little as they like. We just want them to know that they always have a place to get help, stitch-along, and to share projects with fellow yarn-lovers. We hope you’ll come YarnYAY with us!
Meet the Team
YarnYAY! is a women-owned business based in Austin, Texas. The team is 60% cat-eyelinered, 20% mustachioed, and 100% whip-smart bad-assery.
Vickie Howell Founder/Stitcher-in-Chief
Vickie is a mom of three, award-winning broadcaster, author, designer & entrepreneur. Over a decade and a half, through various television shows, YouTube videos, online courses, conference tours and books - she’s had the privilege of teaching hundreds of thousands of stitchers new yarn-y skills. It’s her mission to empower people to lean into creativity by making DIY totally doable! Follow @vickiehowell
Felicity Fromholz Marketing Manager
A true "Jill of all Trades," Felicity has over 7 years of subscription experience from operations to sourcing and merchandising...she's also a wiz on a spreadsheet! When she's not working on YarnYAY! marketing initiatives, she loves watching movies with her family and snuggling with her two smushy-faced dogs.
Carin Greene Customer Service & Projects Manager
Combining her studies of engineering and past life in the ad world with two dashes of the mom life, Carin is on her Type-A game caring for the details important to our customers and managing our projects. Need some YarnYAY! assistance? Just email support@yarnyaycom -- she's got you!
Chaitanya Muralidhara Lead Patterns Editor
Chaitanya’s background in mathematics and scientific publishing, meshed with her passion for fiber arts, shines through as approaches whipping each YarnYAY! knit and crochet pattern into shape. When she's not doing that, she's knitting WAY too many sweaters and traveling to places where she can wear said sweaters.
Lindsay Glenn Tech Editor
Lindsay Glenn is an avid knitter, quilter, crocheter and lover of all things handmade. Lindsay began working in the craft publishing industry more than ten years ago as a technical writer, editor and illustrator. Her love of writing motivated her to complete her Masters degree in professional and technical writing.
Chris Bahls Operations Manager
Chris is a printmaker, turned software interface designer, turned knitwear designer and instructor. When he’s not managing the YarnYAY! shop, he can be found elbow deep in color, creating the latest of gorgeous shades for his hand-dyed yarn company, Left Coast DyeWorks
Becky Joiner Gal Friday
As a serial maker, Becky will always have a bag full of projects in various states of completion. Yarn, paint, cloth, and thread are her besties! When she's not packing YarnYAY! orders, making samples, helping out at the studio, she's trying new crafty things, and gets the most joy from creating and doing something different every day.
Natalie Thomas A/W 2021 Designer in Residence
Natalie is the very first YarnYAY!, Designer in Residence! She'll be contributing crochet designs to our monthly subscription boxes, through 2021. Over the years Natalie has perfected her craft, taking the time to improve her skills and learn new ones with the intent to offer the very best of what she does and inspire others to do the same. Follow @detroitknots
YarnYAY! proudly supports women-run businesses worldwide. This site was developed by Yael Rozanes, owner of UL-UX studio in Tel Aviv, Israel.