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About the Company

We at YarnYAY! believe in the “rising tide” philosophy of working together with other fiber-loving (and whenever possible, indie) businesses, to help us all thrive.

Our mission is to introduce our community to gorgeous yarns and on-trend, totally doable projects (we love little wins like FOs!) Once makers fall in love with the yarns from our boxes, we encourage them to support their local yarn shops by buying more of it from them.

YarnYAY! is more than a subscription box company, though. It’s an experience based in large part on community, which we try to nurture virtually almost every day. Subscribers can interact with Vickie, the team, and each other as much or little as they like. We just want them to know that they always have a place to get help, stitch-along, and to share projects with fellow yarn-lovers. We hope you’ll come YarnYAY with us!

Meet the Team

YarnYAY! is a women-owned business based in Austin, Texas. The team is 60% cat-eyelinered, 20% mustachioed, and 100% whip-smart bad-assery.

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Vickie Howell Founder/CCO

Vickie is a mom of three, award-winning broadcaster, author, designer & entrepreneur. Over a decade and a half, through various television shows, YouTube videos, online courses, conference tours and books - she’s had the privilege of teaching hundreds of thousands of stitchers new yarn-y skills. It’s her mission to empower people to lean into creativity by making DIY totally doable! Follow @vickiehowell

Chris Bahls

Chris Bahls Web Operations Manager/Design Team

Chris is a printmaker, turned software interface designer, turned knitwear designer and instructor. When he’s not managing the YarnYAY! website or contributing to the design team, he can be found elbow deep in color, creating the latest of gorgeous shades for his hand-dyed yarn company, Left Coast DyeWorks

Becky Joiner

Becky Joiner Maker Assistant/Design Team

As a serial maker, Becky will always have a bag full of projects in various states of completion. Yarn, paint, cloth, and thread are her besties! When she's not packing YarnYAY! orders, and assisting in all that is creative within the company, including contributing to the design team, she's trying new crafty things. Becky gets the most joy from creating and doing something different every day.

Julia Madill

Julia Madill Design Manager / Lead Tech Editor

Julia is a Toronto-based designer and graphic artist. She spent 15 years designing hundreds of knit and crochet projects as part of the Design Team for Yarnspirations (Caron/Red Heart/Bernat/Patons), and under her own name on Ravelry. Follow her on Instagram here.

Afifa Sayeed

Afifa Sayeed 2023 Spring/Summer Designer in Residence

Born in Pakistan and educated in Asia, Europe, and the United States, Afifa’s work is influenced by her multi-national upbringing. Passionate about bringing together elements of classic design from a variety of sources to create something new and original, she brings a modern sensibility and love of construction to the art of knitting. Follow her on Instagram here.

Gavriella Tremino

Gavriella Tremino 2023 Fall/Winter Designer in Residence

Gavriella is a knit and crochet designer based in Texas. She enjoys all the cozy things and is a true homebody. She enjoys creating aesthetically pleasing content and transfers these joys into her inclusive designs. Follow her on Instagram here.


YarnYAY! proudly supports women-run businesses worldwide. This site was developed by Yael Rozanes, owner of UL-UX studio in Tel Aviv, Israel.