About the Company
We at YarnYAY! believe in the “rising tide” philosophy of working together with other fiber-loving (and whenever possible, indie) businesses, to help us all thrive.
Our mission is to introduce our subscribers to appetizer portions of gorgeous yarns and on-trend, totally doable projects (we love little wins like FOs!) Once makers fall in love with the yarns from our boxes, we encourage them to support their local yarn shops by buying more of it from them.
YarnYAY! is more than a subscription box company, though. It’s an experience based in large part on community, which we try to nurture virtually almost every day. Subscribers can interact with Vickie, the team, and each other as much or little as they like. We just want them to know that they always have a place to get help, stitch-along, and to share projects with fellow yarn-lovers. We hope you’ll come YarnYAY with us!
Meet the Team
YarnYAY! is a women-owned-and-operated business based in Austin, Texas. The team is 80% cat-eyelinered and 100% whip-smart bad-assery.
Vickie Howell Founder/Creative Director
Vickie is a mom of three, award-winning broadcaster, author, designer & entrepreneur. Over a decade and a half, through various television shows, YouTube videos, online courses, conference tours and books - she’s had the privilege of teaching hundreds of thousands of stitchers new yarn-y skills. It’s her mission to empower people to lean into creativity by making DIY totally doable!
Felicity Gibson Operations Manager
A true "Jill of all Trades," Felicity has over 7 years of subscription experience from operations to sourcing and merchandising...she's also a wiz on a spreadsheet! When she's not working on YarnYAY!, she loves watching movies with her family and snuggling with her two smushy-faced dogs.
Carin Greene Customer Service/Gal Friday
From studying engineering technology and working in advertising, to being a mom-in-chief and occupying *every single* PTA position, Carin is a unique combination of organized & capable, and outgoing & empathetic. If you need help with your YarnYAY! subscription, she's got your back!
Chaitanya Muralidhara Tech Editor
Chaitanya’s background in mathematics and scientific publishing, meshed with her passion for fiber arts, shines through as approaches whipping each YarnYAY! knit and crochet pattern into shape. When she's not doing that, she's knitting WAY too many sweaters and traveling to places where she can wear said sweaters.
Faye Weiss Tech Editor
Faye Weiss is a technical editor for knit and crochet patterns, a career that melds her science background with her years of teaching and crafting with yarn. When away from the editing desk, she fills her time with fiber crafts of all kinds and exploring the outdoors with her husband and two dogs.
YarnYAY! proudly supports women-run businesses worldwide. This site was developed by Yael Rozanes, owner of UL-UX studio in Tel Aviv, Israel.