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About the Company

We at YarnYAY! believe in the “rising tide” philosophy of working together with other fiber-loving (and whenever possible, indie) businesses, to help us all thrive.

Our mission is to introduce our subscribers to appetizer portions of gorgeous yarns and on-trend, totally doable projects (we love little wins like FOs!) Once makers fall in love with the yarns from our boxes, we encourage them to support their local yarn shops by buying more of it from them.

YarnYAY! is more than a subscription box company, though. It’s an experience based in large part on community, which we try to nurture virtually almost every day. Subscribers can interact with Vickie, the team, and each other as much or little as they like. We just want them to know that they always have a place to get help, stitch-along, and to share projects with fellow yarn-lovers. We hope you’ll come YarnYAY with us!

Meet the Team

YarnYAY! is a women-owned-and-operated business based in Austin, Texas. The team is 80% cat-eyelinered and 100% whip-smart bad-assery.

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Vickie Howell Founder/Creative Director

Vickie is a mom of three, award-winning broadcaster, author, designer & entrepreneur. Over a decade and a half, through various television shows, YouTube videos, online courses, conference tours and books - she’s had the privilege of teaching hundreds of thousands of stitchers new yarn-y skills. It’s her mission to empower people to lean into creativity by making DIY totally doable!


YarnYAY! proudly supports women-run businesses worldwide. This site was developed by Yael Rozanes, owner of UL-UX studio in Tel Aviv, Israel.